Mark Ratcliffe
Main Street Manager
500 Chestnut Street
West Reading, PA 19611

Tel: 610-685-8854

Art on the Avenue: Juried Show Application

The 24th Annual Art on the Avenue, is an arts and crafts festival featuring national and regional artists showing and selling their creations on Penn Avenue in West Reading, Pennsylvania. Each year thousands of people are drawn to Art on the Avenue as the event continues to grow. Located in the Greater Reading hub for arts, culture, shopping and dining, this event appeals to both novice and experienced art patrons. As a talented artisan we invite you to exhibit at this art event.

There’s a big new draw for 2018 Art on the Avenue!

Artists from throughout the region will be drawn to West Reading to capture the beauty, vitality and spirit of the bustling borough in art created en plein air–on the spot–over a two-day period starting Wednesday, June 13th through Saturday, June 16th; rain or shine.

The artists and their work will be spotlighted during the event, and showcased at a fun-packed,  Gallery Opening on Friday evening. Over $1000 in prizes will be awarded!

All details are available at

Website to View Your Work:

*Email four (4) photos here if you do not have a website.


Applicants who apply by March 31st receive a discounted price of $180. From April 1st - May 1st applications will be $200. 

Artisans will be charged a non-refundable $15 application fee in addition to your booth fee (included in pricing noted above). Should you not be accepted into the festival we will refund your booth fee only after the jurying process is completed. NO REFUNDS will be given should you be accepted and decide not to participate.

As a courtesy, non-profit groups receive discounted rates ($75 vendor fee) with a valid tax exemption ID. A booth is the approximately 10' x 10'.

(Click here for resources on how to use PayPal if you don't have a PayPal account.)

Food Vendor
Berks County Non-Profit

For Non-Profits Only

West Reading Business

The WRCRF will use the information provided to determine applicant eligibility and reserves the right at its sole discretion to accept or decline vendor participation. Applicants will be notified of their acceptance or non-acceptance at least 3 weeks prior to the event.

Your Details:

Booth Intended Use:

Please describe how you plan to use your booth. For example, do you intend to sell your product, hand out brochures, etc. Please note that music and food require special permission. Booth location and setup instructions will be available prior to the event. Please bring everything you need for your display including your power source. Booths are assigned on a first come first serve basis determined by the date and time payment is received. Requests are subject to availability and are not guaranteed.

West Reading Businesses

West Reading businesses not located on the avenue are encouraged to participate. Please contact us ASAP to make accommodations.


By submitting this application the applicant acknowledges having read all information and agrees to abide by all rules set forth herein. Applicant agrees that submitted information is an accurate representation of event exhibition and acknowledges submitted information may be used by WRCRF for the purpose of event promotion. The WRCRF assumes no responsibility or negligence for any transaction or accident related to showing, displaying or exhibiting of any work before or during the festival.


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