Beth and Curt Gendler are the proud owners of Secrets Bakery. Together, they share a passion for baking and cooking which brought their dream of owning a bakery to life. Secrets Bakery began with years of perfecting recipes and taste testing. With a background in quality assurance, Curt would bring cupcakes to his quality assurance group to do what they do best – taste test until perfection was created in the oven.
In the two to three years prior to opening the storefront, all of the baking was completed in their home located in Sinking Spring, Pennsylvania. The National Multiple Sclerosis Society is a cause that is very close to their hearts so during this early time in the business, 100% of the proceeds benefited the National Multiple Sclerosis Society.
Starting in 2014, Secrets Bakery has joined up with the local chapter of the National MS Society to become a Sweet Sponsor at the annual Walk MS each spring by donating over 1,000 cupcakes for the event to be enjoyed by the walk participants.
In February 2015, Secrets Bakery opened the doors to the public located at 602 Penn Avenue in West Reading, Pennsylvania.